About the project
Joined a £187m group with no consistent brand. Built and unified the identity across acquired and newly created companies as the group grew to £600m turnover.
Created a refreshed new visual system, and developed into a flexible system of diagonal lines and layered shapes, creating a distinctive visual language across the wider brand identity.
Works include
- Owned brand identity and visual consistency
- Led website design and creative direction across six companies
- Replaced external agencies with in-house studio, doubling creative output
- Developed template systems for business-wide use
- Led and managed an in-house creative team spanning design, videography and editing
- Produced brand video content across all six companies, spanning marketing, recruitment and internal communications
