About the project
As Carey Group grew from £187m to £600m turnover through acquisitions and new companies, there were no formal brand guidelines and the identity was being applied inconsistently across the Group. I developed the existing brand into a scalable visual system that could work across six companies, from websites and digital content to bids, presentations, reports and physical environments.
Works include
- Developed the core visual system and brand principles
- Designed and prototyped websites and landing pages across six companies
- Created reusable templates and frameworks for business-wide use
- Applied the system across digital, social, reports and presentations
- Partnered with internal teams to shape bids, presentations and client-facing materials
- Extended the identity into exhibitions, site environments and large-format graphics
- Developed video content across marketing, recruitment and internal communications
