About the project
A £187m group operating six companies with no consistent brand. Built and led the identity for 11 years as the business grew to £600m.
Created the visual system and strengthened the in-house with designers, videographers, editors
Works include
- Owned brand identity and visual consistency
- Led website design and creative direction
- Introduced video and animation as core brand tools before competitors were using them
- Replaced external agencies with in-house studio, doubling creative output
- Led website design and creative direction across six companies
- Developed template systems for business-wide use
