ONE MEP — SM Creative

About the project

Created the brand identity and communications system for ONE MEP as it transitioned from a RED Group brand into an independent company, covering digital, bids, client presentations, marketing, motion and physical environments.

Works include

Developed the brand identity and visual system
Created brand guidelines and rollout framework
Designed the website and digital experience
Developed bid, pitch and client presentation materials
Created business development and marketing content
Directed motion and video applications
Extended the brand into physical environments

Client

RED Group

Services

Brand · Digital · Video

Building the identity

Created a distinctive visual system that gave ONE MEP its own recognisable presence while providing enough structure to work consistently across different formats and applications.

From identity to application

Branded communications

Developed a flexible communications system for ONE MEP across business development, bids, client presentations and marketing, helping teams present the company consistently across different audiences and commercial situations.

Bids & client presentations

Developed presentation and bid materials to communicate services, project experience, delivery strengths and technical expertise clearly in client and business development conversations.

Marketing communications

Created a repeatable visual framework for company updates, social content and wider brand communications, giving ONE MEP a consistent presence across digital channels.

Brand in motion

Extended the visual language into motion, using movement as part of the identity rather than treating animation as a separate layer.

Digital

Translated the identity into a clear digital experience, creating a consistent visual language across the website and digital content.

Physical environments

Applied the identity at a larger scale, creating a distinctive physical presence that remained consistent with the wider brand system.

Impact

Supported ONE MEP’s transition from a RED Group brand into an independent company, giving the business its own identity, digital presence and communications platform.

Since launch, the brand system has provided a consistent foundation for the business as it has grown, carrying the identity across digital, social, motion and physical environments.

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